Understanding and Reporting CloudPano Events in GA4

In the world of web analytics, data is key to making informed decisions. One powerful tool for gathering this data is Google Analytics 4 (GA4). GA4 allows website owners to track various user interactions, providing insights that can shape strategies and improve user experiences. If you’re using CloudPano for virtual tours and want to harness the full potential of GA4, it’s crucial to understand how CloudPano events are reported in GA4.

What are CloudPano Events?

CloudPano reports a set of events that capture user interactions within virtual tours. These events help you understand how users engage with your tours and gather valuable data for analysis. The key CloudPano events reported in GA4 include:

1. generate_lead Event:

Lead Type: This event includes a parameter called lead_type, which can have one of the following values: “form,” “phone,” “email,” or “website_url.”
Generation Criteria: This event is generated when users complete a lead generation form. It can also occur when users click on contact information links, such as phone numbers, email addresses, or website URLs.

2. switch_scene Event:

Current Scene: Captured in the current_scene parameter, this event tells you which scene the user is currently viewing within the tour.
Previous Scene: The prev_scene parameter provides the name of the previous scene, or it can be null if the user started the tour from scratch.
Tour Information: Additionally, this event provides information about the current tour, including the tour_title and tour_url.

These events are essential for tracking user behavior and engagement within your virtual tours. Now, let’s delve into how you can view and interpret these events in GA4.

How to View CloudPano Events in GA4:

Access Your GA4 Property: To view CloudPano events, log in to your Google Analytics 4 account and navigate to the property associated with your website or virtual tour.
Navigate to Events: In the left sidebar, click on “Events” under the “Reports” section. Here, you’ll find an overview of all events being tracked on your website.
Event Names: Look for events with the names “generate_lead” and “switch_scene.” These are the CloudPano events that you’ll be able to explore.
Event Parameters: Click on each event to see its parameters. For the “generate_lead” event, you can review the lead_type parameter to understand how leads are being generated (e.g., via forms or contact information links). For the “switch_scene” event, examine the current_scene, prev_scene, tour_title, and tour_url parameters to gain insights into user navigation within your virtual tours.
Create Custom Reports: To analyze these events more deeply, you can create custom reports and dashboards in GA4. For instance, you could build a report that shows the most common lead generation methods (e.g., forms vs. contact information clicks) or tracks user transitions between scenes.

Benefits of Analyzing CloudPano Events in GA4:

Analyzing CloudPano events in GA4 offers several advantages:

User Engagement Insights: Understand how users interact with your virtual tours, including which scenes are most popular and how they engage with lead generation opportunities.
Conversion Tracking: Monitor lead generation success rates and identify areas for improvement. For example, you can determine which lead generation method (form vs. contact info clicks) is more effective.
User Journey Mapping: Gain insights into the user journey by tracking scene transitions and tour navigation. Identify user preferences and behaviors.
Data-Driven Decisions: Leverage the data collected from CloudPano events to make data-driven decisions that can enhance the user experience and drive conversions.

In conclusion, CloudPano events in GA4 provide valuable data to help you optimize your virtual tours and understand user interactions. By following the steps outlined here, you can effectively view, interpret, and act upon this data, ultimately improving your virtual tour’s performance and user engagement.